Introduction
A segment, within Bello, is a tool designed for marketers to understand and engage with their cohort more effectively.
This document explains what a segment is, how it functions, and its importance in community engagement strategies.
Definition of a Segment
In Bello, a segment is a group of wallet addresses categorized based on specific criteria.
These criteria can include NFT ownership, wallet activity, and demographic details of the wallet holders, forming a focused subset of the broader audience for detailed analysis and engagement.
Key Components of a Segment
Criteria for Segmentation: This involves various filters and parameters like NFT ownership, ERC-20 token holdings, wallet age, net worth, and social media profiles.
Customization: Segments can be customized based on specific needs or objectives, making them versatile for targeted marketing and community management.
Functionalities of a Segment
Targeted Marketing: Segments enable tailored marketing strategies based on specific interests and behaviors of a cohort.
Community Engagement: Understanding different segments enhances engagement and personalization in community interactions.
Strategic Planning: Segments offer insights for strategic decision-making, identifying active or high signal segments for focused planning.