In Bello, 'Interests' represent distinct categories that reflect the preferences and activities of wallet holders in the NFT community. These interests are intelligently determined using AI algorithms that analyze the types of NFTs a wallet collects and their interactions with various onchain events and contracts.

Categorizing Interests: The Process

1. Data Collection: Bello employs AI to meticulously analyze wallet activities, which includes examining NFT collections and participation in onchain events.

2. Interest Identification: The AI system then identifies specific interests from this data, such as music, gaming, and art, by recognizing patterns and correlations in wallet activities.

3. Label Application: Once identified, each interest is labeled by the AI, ensuring accurate and efficient categorization for easy reference and analysis.

Interests enable you to segment and understand your cohort better, tailoring strategies and content to align with the identified preferences.