When broadcasting messages to your audience on XMTP or Warpcast, it's important to keep your communication straightforward and effective.
Here’s a simple approach to crafting your messages:
1. Lean into Your Message
Be direct and intentional with your words. Your audience should immediately understand the purpose of your message.
Focus on one main point that you want to convey.
2. Include One Clear Call to Action (CTA)
Always include a single, clear CTA. Whether it's "Go do X" or "Check out Y," make sure your audience knows exactly what action you want them to take.
Keep it simple to avoid confusion.
3. Post About It on Your Page or Channel
Before broadcasting your message, make sure to post the same information on your Warpcast page or channel. This helps build trust and reassures your audience that the message is legitimate.
Consistency across your messaging platforms reduces the risk of your message being perceived as a scam.
4. Focus on Engagement, Not Sales
Avoid directly asking your audience to buy or collect anything in the message. Instead, encourage them to provide feedback or check it out.
If your page is optimized for conversion, those who check it out are more likely to mint or purchase independently.
Example: Crafting a Simple Broadcast Message
Here's an example of a high converting message that was sent to @levy's Warpcast followers.
Message Breakdown:
Main Message: "Hey there, Adam Levy here from the Mint Podcast. I wanted to let you know that because you previously collected my OG episode interviewing the Cyber Co-founders, you're eligible for a surprise reward of $CYBER."
Reminder: "But, I noticed that you haven’t claimed your reward yet, so I wanted to remind you that you have until this Sunday, July 4th to do so."
CTA: "👉 Claim your reward: [Insert Link]"